Three have realised that by using an advert that could have easily started life on YouTube and mailed around friends and colleagues via Facebook and Twitter is the ideal way to front a fully blown television spot. (They appear to have a website which enables you to star in the advert yourself!) They appear to back up this thinking by deep diving into our love of nostalgia by raiding every favourite song from the 1980s.

You will have to admit that this spot is pure genius, particularly the singing cat and the fact their young girl riding her stabilizer powered pink bicycle is actually only literally going around the block of her neighbourhood. The best television commercial at the moment by a country mile.